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Rohit pande , Have a view on many things but happy to thras Nov, 30 2016

Quikr - yeh to too much ki hadd hi ho gayi !


Results:


Rs 41 crore: That’s the money Quikr made from operations, as of March 2016. It recorded Rs 53 crore in other income. Of the Rs 53 crore, it made Rs 49 crore in interest income. Here’s a Unicorn which makes more money from financing, compared to its revenue from operations.


Rs 24 crore: Revenue from advertising publicity. This is the amount of money Quikr made from running Google AdSense.


Rs 534 crore: That’s Quikr’s loss as of March 2016. In the previous year, it recorded a loss of Rs 446 crore. For every crore in the pocket, Quikr lost about Rs 13 crore.


Rs 102 crore: Quikr’s employee expense as of March 2016. It has grown more than 3X compared to the previous year.


Rs 400 crore: That’s the money Quikr spent on advertising. Play with this in your head — to make Rs 41 crore, Quikr incurred promotional expense of Rs 400 crore.


Rs 391 crore: That’s the amount of money Quikr has invested in bonds, debentures and mutual funds in the last one year. Needless to say, the play from financing activities seems to be well thought out.


Rs 1,303 crore: This is the accumulated losses of Quikr. According to its auditors, PriceWaterhouseCoopers, that’s 67% erosion of net worth. From the report: However the financial statements of the Company for year ended March 31, 2016 have been prepared based on the going concern assumption as the holding company, Quikr Mauritius Holding Private Limited has indicated their intention to unconditionally financially support the Company for next 12 months period. During the year, financial assistance was provided by Quikr Mauritius Holding Private Limited in the form of equity and securities premium amounting to Rs 963 crore.

Results:Rs 41 crore: That’s the money Quikr made from operations, as of March 2016. It recorded Rs 53 crore in other income. Of the Rs 53 crore, it made Rs 49 crore in interest income. Here’s a Unicorn which makes more money from financing, compared to its revenue from operations.Rs 24 crore: Revenue from advertising publicity. This is the amount of money Quikr made from running Google AdSense.Rs 534 crore: That’s Quikr’s loss as of March 2016. In the previous year, it recorded a loss of Rs 446 crore. For every crore in the pocket, Quikr lost about Rs 13 crore.Rs 102 crore: Quikr’s employee expense as of March 2016. It has grown more than 3X compared to the previous year.Rs 400 crore: That’s the money Quikr spent on advertising. Play with this in your head — to make Rs 41 crore, Quikr incurred promotional expense of Rs 400 crore.Rs 391 crore: That’s the amount of money Quikr has invested in bonds, debentures and mutual funds in the last one year. Needless to say, the play from financing activities seems to be well thought out.Rs 1,303 crore: This is the accumulated losses of Quikr. According to its auditors, PriceWaterhouseCoopers, that’s 67% erosion of net worth. From the report: However the financial statements of the Company for year ended March 31, 2016 have been prepared based on the going concern assumption as the holding company, Quikr Mauritius Holding Private Limited has indicated their intention to unconditionally financially support the Company for next 12 months period. During the year, financial assistance was provided by Quikr Mauritius Holding Private Limited in the form of equity and securities premium amounting to Rs 963 crore.

Rajesh Agarwal , Chief Engineer, Honda Motor Company Nov, 30 2016


They have earned 3 cr in revenue :O

Their third party outsources must have earned much more than the whole company.



Rahul Sharma , Data Scientist at MuSigma Nov, 30 2016


Exactly, I have been always wondering that why are Quikr and Zomato unicorns.

FK and Ola have done down rounds but that is okay as they a lot of revenue and tremendous brand value and stickiness. What have these two guys got?



Rohit pande , Have a view on many things but happy to thras Nov, 30 2016


While I agree to your relative comparison.


Unless the indian govt ( like the Chinese ) steps in to protect Amazon/ Uber replicas, its easy to lose that brand value. Stickiness is limited to the immediate customer value and experience in any case.



Rajesh Agarwal , Chief Engineer, Honda Motor Company Nov, 30 2016


Someone should dig out Zomato's PnL as well


Sameer Raza , Learning. Student forever. Nov, 30 2016


Is it right to think of them this way. They have captured the market of second hand goods completely in India. They have around 15 mn monthly viewers.

Their investor must have invested to build this base kill competition and then start making revenues.



Rohit pande , Have a view on many things but happy to thras Nov, 30 2016


whatever Alexa is worth, look at this


Quikr.com Traffic, Demographics and Competitors - Alexa


even users are dropping, not just for them but for any over-maxed concepts like this


besides even if there were sticky users for free exchange of goods, what does it mean as a business ?



Rajesh Agarwal , Chief Engineer, Honda Motor Company Nov, 30 2016


I am keenly interested in knowing what goes behind the deals.


Rohit pande , Have a view on many things but happy to thras Nov, 30 2016


Ha ! Ha ! request the awaremonk team to get people like unicorn founders and their investors onto AMAa where such questions can be asked.


Abhishek Sharma , Engineer @ IBM Nov, 30 2016


HOLY SHIT. 3 Cr real revenue, who is funding them, This is a scam. What are their investors doing ?


Abhishek Sharma , Engineer @ IBM Nov, 30 2016


Do you have any link supporting this data?


Rohit pande , Have a view on many things but happy to thras Nov, 30 2016


https://the-ken.com/the-myth-of-quikr/