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Business and Startups

Place to discuss anything and everything about business and startups. From economics, to investments to startup gossip, to technology et al.

Aditya Singh , Starting up. Just learnt before launch its ca Oct, 07 2016

Are investors still getting convinced by flashy yourstory headlines?


Woke up in the morning to this headline on our very own yourstory: [Tech30] After an exit to Grofers, this duo aims to earn Rs 100 Cr in the next fiscal year through their second venture

I am not sure if it is paid or not but is this kind of PR still used to lure VCs. Are they still living in 2015?


Sonia Motwani , Covering entrepreneurs and startup trends in Oct, 07 2016


My Green Box was a part of Yourstory's tech 30 initiative. YS is promoting the startups that are associating with them and helping them pull crowd into events like Tech 30, indirectly making good money out of them. So in a way it is paid!

Coming to what VC's think of such headlines and whether they would get lured by it...maybe yes, but the smart ones read between the lines. The importance of such stories is slowly dying, because a lot of online media companies have come up in the past and because everyone now knows that you can get an amazing story anywhere by shelling out some money! And VC's today understand how it is. I really believe that while there may be are a lot who still go by fancy headlines like this one, there are many more who look deep into the entrepreneurs, their capabilities of adding value to the world, their passion and not care about all this.

My Green Box was a part of Yourstory's tech 30 initiative. YS is promoting the startups that are associating with them and helping them pull crowd into events like Tech 30, indirectly making good money out of them. So in a way it is paid! Coming to what VC's think of such headlines and whether they


Vikash Sharma , Student, FMS Oct, 07 2016


I don't think investment bankers were convinced in the past too. But they knew that with this story they can get other investors to invest in the company. Hence everyone earned money in the chain. This will happen even now as well unless investors outside India become completely skeptic of the business here.
I don't think investment bankers were convinced in the past too. But they knew that with this story they can get other investors to invest in the company. Hence everyone earned money in the chain. This will happen even now as well unless investors outside India become completely skeptic of the busin


Rohit pande , Have a view on many things but happy to thras Oct, 07 2016


Seems like no one has any option, be it entrepreneurs, investors or even your story. Since true successes are few and far between and often unsung, hype is everybody's best friend


Vikash Sharma , Student, FMS Oct, 07 2016


Totally agree. From selling sabji to booking a chotu everything was regarded as innovation in a billion dollar industry.

We tried to disrupt traditional things but ended up disturbing the whole nature of economics here. Sadly we will have to pay a price for it.